Digital Marketing Specialist (Email + Paid Ads)

Join In Fashion's dynamic marketing team as a Digital Marketing Specialist! We're seeking a results-driven professional to orchestrate our email marketing ecosystem using Klaviyo and Mailchimp, amplify our digital presence through Meta and Google Ads campaigns, and maintain strategic marketing plans that drive customer engagement and revenue growth. Based in Bali, you'll be at the heart of our innovative approach to digital marketing, working closely with our creative and sales teams to deliver exceptional results.

In Fashion is a rapidly growing fashion brand known for its unique blend of traditional Indonesian craftsmanship and contemporary designs. As a Digital Marketing Specialist, you'll play a pivotal role in our marketing strategy, leveraging your expertise in email marketing and paid advertising to reach and engage our target audience effectively. This is an exciting opportunity to work in a vibrant, creative environment where your ideas and contributions are valued.

📋 Tanggung Jawab Pekerjaan

• Develop and execute email marketing campaigns using Klaviyo and Mailchimp to drive customer engagement and conversions.
• Manage and optimize Meta and Google Ads campaigns to maximize reach and ROI.
• Analyze campaign performance and provide data-driven recommendations to improve marketing strategies.
• Collaborate with the creative team to develop compelling ad creatives and email content.
• Monitor and report on key performance indicators (KPIs) to track the success of marketing initiatives.
• Stay up-to-date with the latest trends and best practices in digital marketing to continuously improve our strategies.
• Conduct A/B testing to optimize email subject lines, content, and send times for better engagement.
• Work closely with the sales team to align marketing efforts with sales goals and objectives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on email marketing and paid advertising.
• Proven experience using Klaviyo and Mailchimp for email marketing campaigns.
• Familiarity with Meta Ads Manager and Google Ads is a plus.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and collaboration skills with the ability to work effectively in a team.
• Creative thinker with a keen eye for detail and a passion for data-driven decision making.
• Fluency in English and Bahasa Indonesia is required.

🛠️ Keahlian

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